Thank you for visiting my small corner of the world wide web!

I stepped into an interim-turned-permanent role after the departure of the VP of Design — it was a great opportunity to learn a very different level of design and leadership.

• Translated company strategies into prioritized initiatives, led division of 40+ designers, managed $3.8M budget, $2M/year in revenue
• Built Research team and capabilities (tooling, repositories) to bring our customer’s voice to every team
• Collaborated with Design leads to develop KPIs for Design Systems and Brand for a more data informed approach

As Principal Designer, I continued to manage Product Design teams, while establishing and leading our Design Ops function. One of my key contributions was setting the vision for a new version our Design System, rethinking how a design system can add value beyond a product organization and becoming a key value prop for enterprise customers.

• Managed Product Design teams, developed and hired managers
• Established Design Ops function to foster interdisciplinary collaboration, alignment in design systems and brand, and scale processes
• Led the productization of our design system, started evolution of Design Systems team from cost center to profit center
• Led designers in platform quality initiative that directly contributed to company exceeding revenue targets by almost 20%

While still working on select product and consulting projects, I began managing internationally and helped grow and lead other managers.

• Worked with Liferay’s first VP of Design to establish Design as a division with Brand and Product departments
• Developed remote operating policies and hired internationally in Brazil, Spain, and Japan
• Built consulting practice in APAC, generated $250k revenue in 1st year

After spending 3 years gaining a deep understanding of our product and customers in my role as Web Designer, I moved to a product team tasked with developing an MVP for an entirely new product line. I also grew the UX team based in our LA office from 4 to 8.

• Collaborated closely with Product and Engineering leads, led design for successful launch of Liferay’s first SaaS product MVP
• Designed and developed a growth framework for the UX department
• Built consulting practice in NA, generated $200k revenue in 1st year
• Designed and developed liferay.design

Liferay’s first web designer, initially hired to support our marketing efforts, I quickly grew my responsibilities to include all web properties, built Liferay’s first web style guide and hired my first two designers.